Horizontal Growth And How It Works

This is common with major brands. They are launching new product lines in other areas and increasing services to attract more customers in related areas. But making it successful is a daunting task. Just as we've seen big companies succeed, startup failures can also occur.

Much of the potential for horizontal growth is determined Jewelry Retouching Service by market factors. As an example, a new service was launched for some time before it expanded into a new market, such as a fast food chain that diverged to serve breakfast, and eventually was overwhelmed by other players. We will discontinue these new services.

Take appropriate measures before expanding

Expanding horizontally carries a lot of risk, especially if the intent of the move is to save the business rather than the brand's logical progress. In other words, creating new product lines, expanding into neighboring markets, increasing services, or other efforts should not be done as a last resort to increase profits.