After 6 years of precipitation, each short-term rental platform has gradually formed its own style of play, which can be said to be booming. However, in this war without gunpowder smoke, no one dared to take it lightly. The domestic online short-term rental market is calm on the surface, but undercurrents are actually surging. As the "foundation" for the development of short-term rental platforms, housing listings have also become the first battlefield for the competition of various platforms. The latest public data shows that the number of short-term rental properties at home and abroad is 750,000, tujia is 650,000, and airbnb is 4.5 million (150,000 domestic properties).
As shown in the figure, the advantages of each company are clear at a glance: the advantages of wooden bird short-term rentals are in domestic listings, while the advantages of tujia and airbnb are in foreign countries, and their respective special email list development focuses. After each platform has houses covering a wide range of cities and a large base, the focus of competition has gradually shifted to the second battlefield of experience and service. Airbnb's trips experience platform allows users to have the opportunity to participate in a marathon in the local area by charging, and go out to sea with fishing boats to increase new profit points for the landlord and the platform.
Act as a guide, give guidance and advice to tenants in play, entertainment and shopping, and attract tenants with the highlights of value-added services. 2017 was the year when the sharing economy exploded. As the first online short-term rental to enter china, the author believes that it has entered the fast lane of development, and 2018 will usher in a new outbreak period. So where is the next battlefield for online short-term rentals? A new wave of homestay platforms that are moving on the news has come, and new players such as elephant homestay, locals, and hazelnut have joined, injecting new vitality into the online short-term rental market, and at the same time bringing a new test of serious homogeneity.