Most shoppers today turn to digital coupon codes before making an online purchase. A May 2020 survey revealed that 92% of U.S. consumers at least “sometimes” look for a deal before they buy, and just 8% said they “never” look for a way to save on their purchase. This creates a massive opportunity for retailers and eCommerce companies to expand their reach through coupon marketing, which can drive more traffic and sales than an eCommerce site can on its own.
Here are the top competitive marketing intelligence trends to look for when working with a coupon site and how to know which sites are worth your time.
What is coupon marketing?
box of coupons and cash representing
Coupon marketing is a method of attracting new customers and increasing sales from existing ones through discounts and offers. Today, most coupon marketing is done digitally, with one or more of the following:
Trackable discount links
These discounts are often sent to customers through regular emails but can be shared on social media, through affiliates, and even on coupon and deal sites.
Top coupon sites
There are dozens of sites that claim to help shoppers save money as a repository for the best coupons and deals. Some even offer exclusive deals to just their site, often in an arrangement with the retailer directly. These coupon sites make their money through an affiliate partnership with the retailer and advertising.
As of May 2021, the top coupon site was slickdeals, with 54.14 million hits to the site on average in a month. The second-trafficked site was Rakuten; it has 46.99 million visits for the same timeframe. The graph below demonstrates the top ten sites globally.
Why work with coupon sites?
Coupon sites have already built giant communities Philippines Photo Editor with one thing in common: they want to find the best deal. So, provided your deal is significant enough to cause a shopper to consider buying from you and not a competitor, you have something coupon sites can give their readership and help build their reputation as a destination for top deals.
As you help the coupon site stay up to date with deals their readers will love, you’ll get the traffic they send – and potentially a sale. While a deal site can raise awareness for you and your promotion, they can’t make up for shopping snags, so be sure you have your site optimized for coupon code redemption. Making the coupon experience a seamless one for shoppers is key to turning a first-time shopper into someone who would consider shopping with you again. From there, you can build loyalty. After that, they’ll maybe seek you out first, even without a coupon code.
Digital coupon marketing is somewhat about education. It can make an excellent first impression for shoppers who have never heard of your brand or were unsure you could fill their shopping needs. Even if they don’t end up buying, simply visiting your site after coming to it from a deal site builds awareness and trust.